Category Archives: Uncategorized

Advertising: Still the Driving Force in Marketing.

To most of the business world, marketing, advertising and public relations are separate disciplines – but in reality, all marketing disciplines work best when they work together in an integrated marketing campaign, focused sharply on your business and financial goals. … Continue reading

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Avant! : Getting deep into technology

When semiconductor companies began putting millions of circuits on a single chip,  their designs and chip prototypes began failing repeatedly.  The individual circuit cells and pathways only millionths of a meter in size (“ submicron”)  were experiencing new  physical interference … Continue reading

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Mercury Interactive: Targeting the Enterprise Boardroom

Mercury Interactive makes software that tests the big, complex software that enterprises create for themselves.  Our client already had 80% of the software testing market, selling individual testing tools to corporate software engineers.  The only way to get more sales … Continue reading

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Merging Global Giants

Siebel Systems and Price Waterhouse Coopers (now PWC) had just formed a  strategic alliance to market Siebel’s Customer Relationship Management solutions to PWC’s global enterprise clients. The agency was invited to a conference to plan a major Wall Street Journal announcement. Then the argument … Continue reading

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AXOLOTL INC: Technology Serving Healthcare

The technology of electronically interconnecting hundreds of hospitals, physicians and diagnostic services was complex – but Axolotl realized that getting the doctors to use the system was the critical issue. Axolotl made their system incomparably simple to learn and use… … Continue reading

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Reaching the Home Market.

Regency Savings Bank FSB is a regional financial institution with branch locations throughout the Chicago metropolitan area. Most banks sell similar products at similar rates as determined by the federal government. Our assignment was to find something to set the … Continue reading

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Solid Research Combined With Great Creative Produces Results.

A good product, or service, combined with effective and through research of the client’s markets is imperative for a successful advertising campaign. However, that alone will not bring in buyers. Once the research is in hand our creative team will … Continue reading

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